Brand Building Isn’t Just Nice to Have—It’s Essential!

I recently read this fantastic Forbes article on the power of integrating brand building with performance marketing, and it really hit home.

Too often, businesses chase immediate conversions but neglect the long game: a strong, memorable brand.

• Brand building creates trust, loyalty, and recognition.
• It ensures long-term growth, not just short-term wins.
• It makes performance marketing even more effective.

It highlights The Multiplier Effect, a study published by WARC, citing that integrating brand and performance marketing can boost ROI by 25% to 100%, with an average lift of 90%. This finding reinforces the work of Les Binet and Peter Field, who identified that advertising becomes more effective as it moves further away from rational messaging toward pure emotion. Their research suggests that the optimal advertising mix is 60% brand building and 40% activation.

At FEARLESS Brand Marketing, I believe bold, standout branding is the key to success. Performance marketing drives results, but without a strong brand, those results are fleeting. The best strategy? A fearless fusion of brand identity and strategic marketing.

What are your thoughts? How do you balance brand-building with performance marketing in your business?

Check out the Forbes article here.