Award-Winning Work

Most brands say they want bold growth. But their decisions? Pure FEAR. 👉 If you’re waiting until it’s “proven” or “safe”... you’re already behind.

🚫 Boring brands pay a tax. And it’s getting more expensive. 💸 Why? Because safe doesn’t scale attention anymore.

🚫 Feeling boxed in by the same-old, safe marketing playbooks? You’re not alone. But here’s the good news: fearless brand building is so back (Cannes said it, not just me 😉).

Welcome to the FEARLESS Brand Edge—your bi-weekly dose of bold insights for fearless brands. Let’s start with some truth: being fearless isn’t about the absence of fear...

Anna Bleers spent decades building iconic brands. But it wasn’t until she walked away from one of the biggest names in advertising that she finally built one of her own.

Too often, businesses chase immediate conversions but neglect the long game: a strong, memorable brand.

Fear is the ultimate liar. It whispers worst-case scenarios. It convinces you that staying put is safer than leaping forward. It tricks you into believing you’re not ready.

Fearlessness is a choice. A mindset. The way I have decided to live my life from this point forward.

I spent 19 years at Energy BBDO. I started months after BBDO Chicago became Energy BBDO. Tonise Paul had convinced the BBDO Worldwide board that the agency deserved to have a name that represented the culture, not just the location.