Anna Bleers spent decades building iconic brands. But it wasn’t until she walked away from one of the biggest names in advertising that she finally built one of her own.
Too often, businesses chase immediate conversions but neglect the long game: a strong, memorable brand.
Fear is the ultimate liar. It whispers worst-case scenarios. It convinces you that staying put is safer than leaping forward. It tricks you into believing you’re not ready.
Fearlessness is a choice. A mindset. The way I have decided to live my life from this point forward.
I spent 19 years at Energy BBDO. I started months after BBDO Chicago became Energy BBDO. Tonise Paul had convinced the BBDO Worldwide board that the agency deserved to have a name that represented the culture, not just the location.