I am a brand builder, marketer, and I leverage creativity, positivity, and energy in everything I do. I specialize in catapulting challenger brands to achieve double-digit revenue growth through bold decision-making and brand strategies, not endless resources.
I’m recognized as a trusted advisor to CMOs and CEOs, working with the world’s most successful marketing organizations, fostering genuine, authentic partnerships throughout my career.
With over 25 years of experience, I’ve consistently driven results across industries including CPG, food and beverage, beauty, retail, financial services, and insurance. At Leo Burnett and BBDO, I partnered with brands of all sizes and stages of growth, including PepsiCo Beverages, Starbucks, SodaStream, Procter & Gamble, Nintendo, Frito-Lay, Kohl's, The General Insurance, Chicago Cubs, and more. My approach centers on creating powerful, connected brand experiences rooted in bold, single-minded strategies. It all begins with a deep understanding of the consumer, including what matters most to them in their lives and within the category. Data, research, creativity, innovation, and technology are at the core of everything I do. I love building brands and proving that success doesn’t require big budgets, just big ideas.
I helped grow The General Insurance, a true challenger brand, to over $1 billion in revenue in a category dominated by huge players with $2 billion ad budgets like Progressive, Geico, and State Farm.
On Kerrygold, I assisted the team in hitting $1 billion in annual revenue within 5 years of working on the business while also growing the revenue in the U.S. by 20% every year from 2016 to 2024.
On Lay’s potato chips, I collaborated with the team on leading the largest turnaround in the 75-year history of the business and drove $100 million in incremental sales three years in a row.
The Holiday campaign my team led for Kohl’s department stores was the most successful in the 90-year history of the business, hitting #2 in top-of-mind awareness only behind Amazon.
On the Starbucks Ready-to-Drink North America Partnership with PepsiCo, I led the team on the most successful product launch in the history of their partnership.
By focusing on high-impact activities tailored to your target audience, I drive growth, optimize ROI, and maximize the effectiveness of tight budgets.
My approach to building bold, distinctive brands is rooted in a combination of data, research, strategy, creativity, innovation, and technology, ensuring bespoke solutions that help brands stand out and thrive in competitive markets.
As an embedded executive marketing leader, I provide customized, high-impact strategies designed for economic value based on the needs of your business.
My passion, insight, and commitment to understanding every nuance of the businesses I work with have helped me form close relationships and deliver brand-defining work as your proven strategic partner.
I thrive alongside ambitious leaders who…
I've won every creative and effectiveness award multiple times including...
1. How do you drive growth when you are being outspent by your competitors?
2. How do you get your brand noticed?
3. How do you balance the desire for growth with worry about risk?
4. How do you use data to win support for bold, strategic marketing decisions?
5. How do you leverage the power of AI without diluting the brand?
