I help brands ditch fear and build bold, connected experiences that actually grow businesses. I’m a fearless brand builder and marketer who brings creativity, positivity, and a whole lot of energy to everything I do. With over 25 years of experience across industries and disciplines, I launched FEARLESS Brand Marketing to help businesses grow through bold, insight-led strategy — not bloated budgets.
Through my work as a fractional CMO, brand strategist, keynote speaker, and advisor to women founders, I partner with founders, business owners, and executive teams to move past fear and unlock their full potential.
I’ve had the privilege of working alongside some of the world’s top CMOs and CEOs, building authentic partnerships and delivering results that stick. My agency roots run deep — I spent years at Leo Burnett and BBDO shaping strategy and creative for brands like PepsiCo, Starbucks, Procter & Gamble, SodaStream, Frito-Lay, Nintendo, The General Insurance, Kohl’s, and the Chicago Cubs. Over the years, I’ve earned top industry awards for both creative excellence and effectiveness, spanning sectors like CPG, food and beverage, beauty, retail, financial services, and insurance. What drives me is simple: I love building brands that connect with people. My approach always starts with the consumer — what matters to them in their lives. From there, I mix data, research, creativity, innovation, and technology to create bold, single-minded strategies that lead to powerful brand experiences. I believe success doesn’t come from massive budgets — it comes from big ideas and the guts to go for them.
💥 Let’s build something brave together.
I helped grow The General Insurance, a true challenger brand, to over $1 billion in revenue in a category dominated by huge players with $2 billion ad budgets like Progressive, Geico, and State Farm.
On Kerrygold, I assisted the team in hitting $1 billion in annual revenue within 5 years of working on the business while also growing the revenue in the U.S. by 20% every year from 2016 to 2024.
On Lay’s potato chips, I collaborated with the team on leading the largest turnaround in the 75-year history of the business and drove $100 million in incremental sales three years in a row.
The Holiday campaign my team led for Kohl’s department stores was the most successful in the 90-year history of the business, hitting #2 in top-of-mind awareness only behind Amazon.
On the Starbucks Ready-to-Drink North America Partnership with PepsiCo, I led the team on the most successful product launch in the history of their partnership.
1. How do you drive growth when your competitors are outspending your brand?
2. What do you do when your business was growing and then it plateaus?
3. How do you balance the desire for growth with worry about risk?
4. How do you get your brand noticed or consumers to engage with your content?
5. How do you make your brand experience feel consistent?
By focusing on high-impact activities tailored to your target audience, I drive growth, optimize ROI, and maximize the effectiveness of tight budgets.
My approach to building bold, distinctive brands is rooted in a combination of data, research, strategy, creativity, innovation, and technology, ensuring bespoke solutions that help brands stand out and thrive in competitive markets.
As an embedded executive marketing leader, I provide customized, high-impact strategies designed for economic value based on the needs of your business.
My passion, insight, and commitment to understanding every nuance of the businesses I work with have helped me form close relationships and deliver brand-defining work as your proven strategic partner.
I thrive alongside ambitious leaders who…
I've won every creative and effectiveness award multiple times including...
